Whether your original plan was to start an SEO agency or you stumbled upon this business idea, you can make millions optimizing websites. By now, you know what search engine optimization is and how it works. To get the ball rolling and the cash flowing, you need to find customers and market, market, market. And that’s what we’re discussing here.
Referrals win you clients
The best clientele comes from your referrers – friends, family members and previous customers. These guys refer their nearest-and-dearest to you, which means more business. But if you treat your regulars poorly, not only will your revenue decline, but also the number of referrals. For this reason, you should have a nice reputation and take good care of your customers. By doing so, referrals will continue streaming in, but now in large quantities.
Switch to online marketing
If you rely on word-of-mouth as your main source of revenue and clients, wake up and smell the coffee. Referrals don’t cost a dime, but they can’t build a seven-figure business, like grayseoglobal.com. To attain billionaire status, you need to …
Blog about content marketing, social media marketing and search engine optimization. To get more leads, do technical blog posts and use data to elaborate or backup your points. Blogs that contain more data and stats drive more traffic than those that “shoot blanks”. Therefore, perform in-depth research before you begin churning out content. Remember, you’re an expert in this field and customers don’t expect crap from you.
Speak at conferences
Marketing and SEO conferences are the place to get new clients. Sooner or later, other marketers and SEOs will start attending and speaking at such events. Eventually, the amount of revenue you earn from these conferences dramatically shrinks. So think outside the box. Start going to non-industry events and talk about online marketing there. From fitness to finance, sports to social and everything in between, non-industry events can bring in abundant revenue. Just make sure you’re speaking at events that charge $1000 or more per ticket as that means you’re talking to people who can afford your services. Given a talking chance, speak about the tactics businesses can leverage. Give examples of corporations using those tactics. And conclude with data showing your methods are successful.
Help out Bloggers
Reach out to freelancing companies and offer them “free” search engine optimisation Adelaide. Most of them won’t take you up on the offer. But a handful will. Work for these companies pro bono in exchange for a mention or badge on their websites that says “SEO by…” That badge will link back to your website and drive leads. If you’re lucky, one or two companies may blog about the results they got from you. This can lead to more revenue as those blogs have a large following.
Be results driven
Without results, clients will walk away and hire another Sydney SEO expert. That is a bad show. So bust your butt driving traffic to websites and improving rankings on search engines. And use case studies and testimonials to show what you’ve done in the past.