Why You Should track Your PPC Impression Share

I this great article Jacob Baadsgaard discuss the importance of tracking your Impression Share.

I think that its very important to monitor your IS and optimize your PPC campaigns for conversion. How you do this? You simply remove the keywords that are not important to you (they are not converting) and you are wasting money and redirect that budget to the keywords that convert best for you. Basically you increase the bids to gain higher impression share.

In addition to PPC you should also use a professional SEO services.
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